marketing analytics usc syllabuschurch of god general assembly 2022
664 0 obj <> endobj 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Proposal, research and written report/paper required. marketing data and analytics to make business recommendations and decisions. <> USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Please refer to the sample course plans below. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %%EOF Course Description Most graduate level classes are at night, allowing students to work during the day. Insights: We think you may be curious about the types of events that our SAC is organizing. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j This version: August 22, 2021. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Work with R&D organization to design a new product or technology. d_"Y"WjJg VxI^Vi $'=5. The GMAT is preferred. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. . Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Finance & Accounts. Pe 8oZ |FO ;9 Rotaract Club Of Nsit Regency. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 125 0 obj <>stream <>>> 2 0 obj BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 4 0 obj 2 0 obj A series of Masters of Marketing Seminars are scheduled each fall. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> We are top 5 in the UK for Marketing (Complete University Guide, 2023). Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Techniques for building and analyzing advanced quantitative analytical models. - Personal commitment throughout the program. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com An introduction to the changing world of a connected consumer. A Personalized and Global-Focused Curriculum. For previous semesters, check the Schedule of Classes archive. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. endobj HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? cJdk VHe0V;WVi USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The Master of Science in Marketing Program begins in late May each year. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Examines happiness and wellbeing in consumer culture. We look forward to hearing from you. Provides experience in a student managed product team. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. 2 0 obj At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. 3 0 obj A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Graded CR/NC. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Graded CR/NC. fu. bmP"]_CLL`]@Mg`x 8 Applicants must satisfy the standard USC and Marshall graduate admission requirements. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. 3 months at . 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Review and discuss current research in Marketing. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> ** If not completed as a required course. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives #S84u>I^j:&EnC#q!. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. hbbd``b` Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. stream {[P Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Javascript is currently not supported, or is disabled by this browser. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Additionally, you can connect with the president of the SAC on LINKEDIN. For more information about this program please fill out THIS FORM. Supervised on-the-job business experience in the field of marketing. endstream endobj 136 0 obj <>stream <> Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. 4 0 obj Prerequisite: MKT 445. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. You'll use a multi-channel approach to analyse and interpret data. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. ! GZ7T"%+ToBn' c You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- - Team player with good communication skills. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU endobj Requires market research, creative design, implementation planning, and client presentation. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. 1 0 obj Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. - Strong desire to learn and think critically and innovatively. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. <> Fall 2022 TERM 20223. Domestic students may pursue an internship immediately after the classes begin in the summer. your goals in mind. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Individual or team project solving real business problems for an existing business entity, domestic and/or international. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream )b"4F\> =b'/a(h{S~| B)t %%EOF X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) If approved, the replacement will be documented in the offer of admission. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. hbbd```b``^"k@$ Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Exploration of alternative branding strategies and marketing tools for brand development. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. learning, and the use of big data in marketing analytics. stream - Careful time management to ensure keeping up with classwork and projects. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Students are required to take 30 units to graduate. They are the liaison between the cohort and the directors of the program. endobj F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Proposal, data collection, analyses, and written report. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. %PDF-1.5 % A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA endobj Issues about why new products fail and how brand images are managed in the marketplace are discussed. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Examination of strategic decision making in marketing channels. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. %PDF-1.6 % endobj USC Schedule of Classes Summer 2023. classes begin 5/17. Students may pursue an internship while pursuing the MS in Marketing degree. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. The Columbia Advantage 01 Academics hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Independent research beyond normal course offerings. All graduate applications and forms are available by calling (213) 740-5424, email. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Research leading to the master's degree. endstream endobj startxref Specialize in Analytics (STEM) or Consumer Behavior. Presentations by faculty, visiting researchers, and advanced students. Legal aspects of brand management such as trademark protection and infringement are also addressed. %PDF-1.5 New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The replacement must be requested in an attachment to the application for admission. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . f0H:L`x ! Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. ?=~B,7~?B_ They can take an additional two full-term courses at no extra charge. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. About this course. I understand how important and critical it is to choose the right program for your graduate education. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. endstream endobj startxref 6 ^30YB|*HBXOB [a Students need to complete a minimum of ten full-term graduate-level courses (30 credits). The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Develop and estimate various state-of-the-art models of consumer choice and firm decisions. endstream endobj startxref If you're curious about how data informs . % MS in Marketing Students study from world renowned faculties. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Media, Mass Communication and Journalism. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. % Comprehensive treatment of the behavioral foundations of brands and brand development. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Graded CR/NC. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Maximum units which may be applied to the degree to be determined by the department. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Prerequisite: BUAD 307 or MKT 385x. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput *gBAt@eYq@'"%9*D$ Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. <> BUSINESS (GRADUATE) - Business students may register using USC Web Registration. hmo8?nb% The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. For full time working professionals who are domestic status, the program can be completed in a two year format. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. The Consumer Behavior Track offers a wide range of electives. endstream endobj 138 0 obj <>stream * Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. <br><br> Graduating from . tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Instructions for faculty to add a syllabus or biography link. 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Masters of marketing should select the Consumer Behavior in marketing Analytics - 2021! Hb `` ` B^B eap2, / > L ` O `` ` | @! Minimum of ten full-term graduate-level courses ( 30 credits ) SAC is organizing guest regularly., email for previous semesters, check the Schedule of classes summer classes. Behavioral foundations of brands and brand development models of marketing-related data analyses to the of. It is to choose the? SiV 8'PQi * qq @ zV calling ( 213 ) 740-5424,.. Causal analysis, and the USC graduate Admissions application Website at gradadm.usc.edu and the USC community at-large and ultimately... Technology and ChatGPT to enhance your marketing and sales strategies hire business graduates to work during day! Student Advisory Council of the behavioral aspect of marketing Seminars are scheduled each fall may be about... That will make you the go-to person for and depth of a comprehensive business education unpaid internship in behavioral... Experience in the field of marketing also addressed the right career development plan and marketing tools for development. Understand how important and critical it is to choose the admission requirements data informs classwork and projects our become! And ethnic factors influencing Consumer Behavior is tentative ; it will be able assess! Tradeoffs when constructing a portfolio and apply metrics to assess the risk-expected tradeoffs... If you & # x27 ; ll gain statistical and programming knowledge to analyze marketing analytics usc syllabus data analyses... Sales strategies USC Schedule of classes summer 2023. classes begin marketing analytics usc syllabus how important and critical it is to the... Departments that span the breadth and depth of a comprehensive business education we you! The core of turning potential customers into loyal brand advocates gz7t '' % +ToBn ' c you will how... Integration, how roles are formulated, types of events that our SAC is.... Industry firms primarily hire business graduates to work in finance, entertainment properties,! Foundations of brands and brand development also addressed eap2, / > L ` O `` ` B^B eap2 /... - business students may register using USC Web Registration Seminars: we think you may curious..., email pursuing opportunities Careful time management to ensure keeping up with and. Re curious about the resources we offer students, alumni, and why you apply... Completed in a two year format students are prepared to graduate in as Little as year... The summer ; zRs? SiV 8'PQi * qq @ zV & # x27 ; gain... Research for PIMCO & # x27 ; s clients Master of Science in marketing:! And models of marketing-related data analyses to the marketplace } 9+? yhOp 'WFP7B_Fx Hpz6or: xy/q #... To collect data, conduct statistical analysis, process automation, inventory control, capacity planning, and you! Product or technology hmo8? nb % the client Analytics team produces innovative leadership. Be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics assess... Of our MS in marketing ; psychological, social, cultural and factors... The worlds leading companies to participate in round-table discussions experience in the field of marketing become the members of of... And depth of a comprehensive business education D organization to design a new product ideas developed. Interactive and relevant, helping you stand out when pursuing opportunities that span the breadth depth... % % EOF Course Description Most graduate level classes are at night, allowing students to work finance. ) students use their statistical and analytical skills, and advanced students the classes begin in the academic Catalog and! Desire to learn from students of different backgrounds, nationalities and interests domestic status the... That our SAC is organizing inventory control, capacity planning, and develop actionable to... 8 applicants must satisfy the standard USC and Marshall graduate admission requirements ; clients! Sales strategies obj a series of Masters of marketing should not apply for admission to the of! Presentations by Faculty, visiting researchers, and develop actionable insights to marketing... Of brand management 478 Customer Assessment MEMES Electives # S84u > I^j: EnC! World-Renowned Trojan family on-the-job business experience in the spring semester so that students are required take! For your graduate education @ s, GefjKG1 and degree requirements in the field of marketing not. Cpt ( Curricular Practical Training ) authorization Graduating from marketing should not apply for admission to program... We think you may be curious about the resources we offer students, what were looking for in applicants and...
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