top social media platforms in southeast asianoise ordinance greenfield, wi
There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Short Video Content will Dominate Social Media Platforms 1. As elsewhere, social media is massively popular across Southeast Asia. And all thats despite long-running issues on internet access, speed, and costs. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Comparatively, LinkedIn accounted for 0.63 . According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. That equates to almost a million new users every day since this time last year. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. The algorithm ensures your content gets maximum exposure to the right people. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. This is according to Hootsuite's report. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. You've come to the right place! Which Countries Use Social Media the Most? Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. And digital content can easily drive impulse purchases. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Please do not hesitate to contact me. The top social networking platforms are Twitter, Instagram, and Facebook. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. MPA joins industry leaders to discuss decarbonisation strategies. On average, that means the global total is increasing at a rate of 16 new users every single second. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Social audio content is one of the most cost-effective marketing strategies you can invest in. With 93+ million monthly active users, over 72% of the country's population uses LINE. Exportable files for easy reading, analysis and sharing. You've come to the right place! To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Get ready to take your marketing to the next level! The top social commerce platforms in Southeast Asia (by country). Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. But social commerce is best at forging connections between sellers and buyers. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. The Philippines, Singapore, and Vietnam also appear in the global top 15. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. The same convenience works for social commerce sellers. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. To learn more, visit www.moengage.com. Please create an employee account to be able to mark statistics as favorites. It is free to use, but users can purchase premium features and services. Business Solutions including all features. So, it's time for brands to jump on this trend and take advantage of it. We also examine user trends among the major international platforms and those in China. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. 64% will return to a store they have already bought from in the past. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Business owners often go where their customers are. You need at least a Starter Account to use this feature. SNOW is a South Korean messaging and multimedia app. QQ offers a variety of features, including instant messaging, video calls, and a social network. Get full access to all features within our Business Solutions. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Social media statistics for Thailand in 2022. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. But, Clubhouse isn't the only game in town. What's new and trending on the blog? It's safe to say that, 5. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Like WeChat, it started as a simple communication platform that has developed many new features. The most popular social media platforms. And, guess what? For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Release date refers to the date of access. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Use Ask Statista Research Service. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! In some geographies, however, there are significant challenges. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. With shop-able posts, brands can get creative and make their products shine. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). There are many social channels in Asia, but the saturation can make it challenging to find the right one. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Have you hopped on the social audio trend yet? The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. With 93+ million monthly active users, over 72% of the country's population uses LINE. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Well, once again, the data holds some surprises. Use tab to navigate through the menu items. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. 01 Mar 2023. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country.
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