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Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. Anna Shumate (@annashumatee) 8. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. "Today we have a large number running and in office, if not yet holding the most important offices," he says. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. In August 2013, he founded his company Luque Social Gamer SL. Juanpa Zurita 5. She created a namesake blog where she documents her personal style, travels, and inspirations. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. Chicago's most powerful Latinos. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Nahrin (@oncloudnahrin) 2. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). GERMAN GARMENDIA @germangarmendia (14.2M), 9. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. Best part of being an influencer: Meeting new people to spread her message. Thickletic also gives back to marginalized communities through Thickletes Give Back. Reina Castellanos. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Amplifying brown voices, one story at a time. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. These are just a few of the Latinx influencers out there. Daniela (@austrianwithwuff) 10. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. You can explore . JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. . The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. Negocios Now will announce more sponsors soon. Bethany Mota 3. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Nadra Kareem Nittle. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. Click below to see everything we have to offer. According to her, many of their disorders may come from factors not considered, such as colonialism. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Adrianna (@adriannkaw) 11. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. In total, more than 170 members of our community have been recognized in this edition. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Adrian Alejandre is more than your typical counseling and family therapist. Hispanic YouTubers create content highlighting the Hispanic experience and showcase their culture in an engaging way that resonates with many viewers. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. ), but what stands out the most is the people. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. She launched her YouTube channel in 2006 and started uploading makeup tutorials. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Tanya Lozano has activism in her blood. Why are Latina Instagram influencers important? As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. These social media stars have 1,000-10,000 social media followers. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. By 2025, it will account for 12% of all U.S. buying power. FASHION INFLUENCERS 1. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Before her internet fame, Julie worked as a fashion editor and stylist. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Riccardo Simonetti. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. JILLIAN MERCADO @jillianmercado (266K), 36. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. LUISA FERNANDA @luisafernandaw (17.1M), 4. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. His impressive works have earned him multiple prestigious awards. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. Dulce has also embarked on writing and has published a book titled The Sweet Life.. Contents. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Manny Mau. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. 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